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WorldFirst

Australia | 15-20 years |
Regulated in Australia | Market Maker (MM) | Self-developed | Global Business | Suspicious Overrun | High potential risk

https://www.worldfirst.com/au/

Website

Rating Index

Influence

Influence

A

Influence index NO.1

China 8.08
Surpassed 73.00% brokers
Biz Area Search Statistics Advertising Social Media Index

Contact

+61 1800 326 667
etailers.japan@worldfirst.com
https://www.worldfirst.com/au/
MATTHEW LEE, Level 17, 55 Clarence Street SYDNEY NSW 2000
VPS Standard
No restriction on the broker account

Single Core

1G

40G

1M*ADSL

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WikiFX Risk Alerts
2025-09-13
  • The number of this brokers's negative field survey reviews has reached 1. Please be aware of the risk and the potential scam!
2

Basic Information

Registered Region
Australia
Operating Period
15-20 years
Company Name
World First Pty Ltd
Abbreviation
WorldFirst
Company employee
--
Customer Service Email Address
media@worldfirst.com
Contact Number
+611800326667
Company address
MATTHEW LEE, Level 17, 55 Clarence Street SYDNEY NSW 2000

葉翰隆

Unverified

Taiwan

I though it was a foreign exchange platform but my account was locked when I withdrew. It asked me to pay $5000 as the margin but I could only contact it on line. I’m not sure about whether I could get the margin back.

Exposure

2021-10-22

蘇義盛

Unverified

Taiwan

Unable to withdraw. The platform asked me to deposited $5,000 for risk fee. This made no sense. We were just investors, and unable to control withdrawals and deposits on the platform. I supposed it was a fraud platform. Only the official customer service responded. No telephone. I still had $25,124 in my account, but was unable to withdraw.

Exposure

2021-08-05

蘇義盛

Unverified

Taiwan

Customer service reply: Hello, the company informed that because the technical department detected an abnormal problem with your account, which might be stolen. So the withdrawal did not pass the review, and you need to pay $5000 risk fund . Question: I did not operate abnormally, and the withdrawal of $20,572 was unsuccessful. The customer service asked me to pay $5,000 because of improper operation. Is this reasonable?

Exposure

2021-07-31

FX1485573802

Unverified

Philippines

WorldFirst has been my go-to for international transfers. It's reassuring to know they're regulated by ASIC and registered with AUSTRAC. Transferring money is hassle-free, and they're pretty clear about any fees involved.

Positive

2024-06-04

Alfred

Unverified

Indonesia

Honestly, WorldFirst could be given 5 stars, but my funds have not arrived until now, since it has been five days. I am writing this review while waiting…

Positive

2023-03-02

蘇義盛

Unverified

Taiwan

Customer service replied and asked me to pay $10,000 to unlock the deposit. Because the financial regulatory authorities have stricter requirements of account and asset security, there requires more deposits. There are no clear regulations on the platform. It seems unreasonable to withdraw the unfreezing deposit.

Exposure

2021-07-28

6
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Official website

Website

Most visited countries/areas
Singapore
worldfirst.com
104.17.92.71
Server Location
United States
ICP registration
--
Most visited countries/areas
Singapore
Domain Effective Date
2000-02-03
Website
WHOIS.MONIKER.COM
Company
MONIKER ONLINE SERVICES LLC

Genealogy

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Relevant Enterprises

WORLD FIRST UK LIMITED(United Kingdom)
Active
United Kingdom
Registration No. 05022388
Established 2004-01-21
Related sources Website Announcement

Company Summary

WorldFirst Review Summary
Founded2004
Registered Country/RegionAustralia
RegulationASIC (regulated); FCA (Exceeded)
Products & ServicesCurrency exchange, international payments, multi-currency accounts, virtual debit card, mass payments, forward contracts
Customer SupportPhone (Australia): 1800 326 667
Phone (NZ): 0800 666 114
Phone (International): +61 2 8298 4990
Email: media@worldfirst.com

WorldFirst Information

WorldFirst, established in 2004, is an Australia-based, ASIC-regulated financial services organization that specializes in global business payments and currency conversion. Its key features include multi-currency accounts, foreign exchange solutions, and virtual debit cards, all with no continuing maintenance fees, making it suitable for e-commerce businesses and SMEs.

WorldFirst Information

Pros and Cons

ProsCons
Regulated by ASICPrimarily tailored to businesses, not individuals
Free multi-currency account and same-day transfers
Transparent and capped FX conversion fees
Long operational history

Is WorldFirst Legit?

WorldFirst is a regulated financial institution. The Australian Securities and Investments Commission (ASIC) has approved World First Pty Ltd as a Market Maker. This licence is active and valid.

Furthermore, the UK Financial Conduct Authority (FCA) granted it a payment services licence. However, its current FCA status is “Exceeded”, implying that the license may no longer be active or in compliance.

Regulated AuthorityCurrent StatusRegulated CountryLicense TypeLicense No.
Australian Securities and Investments Commission (ASIC)RegulatedAustraliaMarket Maker (MM)000331945
Financial Conduct Authority (FCA)ExceededUKPayment License900508
license
license

Products and Services

WorldFirst is clearly positioned as a B2B (business-to-business) solution, with a focus on cross-border payments, foreign exchange services, and account management for worldwide trade.

Product/Service FeaturesSupported
Multi-Currency AccountsWorld Account – for global business needs
Marketplace CollectionGet paid by Amazon, Etsy, Shopify, etc.
Client InvoicingReceive payments directly from clients
Fund TransfersSend funds to business partners or suppliers
FX ServicesSpot contracts, forward contracts, firm orders
World Card PaymentsPay using World Card
Corporate PaymentsSolutions for importers/exporters
China PaymentsDirect payments into China
Team & Account ManagementAdmin tools for internal teams
Software IntegrationIntegrate with accounting systems like Xero
Products and Services

WorldFirst Fees

WorldFirst's rates are often lower than industry standards, particularly for organizations that handle cross-border payments and FX. The majority of essential services are free, and where costs do apply (for example, currency exchange), they are clearly capped or maintained to a minimal percentage.

Service CategoryDetailsFee
Account Opening & MaintenanceOpen and maintain World Account0
Local & Global Currency Accounts20+ currencies
Ongoing Account FeesUnlimited users, team management
Dedicated SupportPhone, chat, and email support
Receiving & Holding PaymentsReceive payments from marketplaces/clients
Fund Your AccountFrom personal or business account
Hold FundsUp to 20+ currencies
Payments & Currency ConversionLocal AUD/NZD payments
Other Currency PaymentsLocal/cross-border (non-AUD/NZD)From 0.4%, capped at AUD 15
Payments to Other World AccountsAnywhere, instant0
Payments to 1688Instant to suppliersUp to 0.8%
FX for Major CurrenciesUSD, EUR, GBP, AUD, CAD, JPYUp to 0.6%
FX for Minor Currencies40+ currenciesFrom 0.67%
Forward ContractsRisk management solutionUp to 0.2%/month
Full Value Transfer (FVT) - USA/UK/EEAEnsures full amount is received0
FVT - Other CountriesFixed AUD 25
World Card (Debit Card)Application, 25 users, usage0
Currency Not Held in BalanceFX conversion at WorldFirst or MastercardUp to 1.5%
Tools & IntegrationsMass payments, Xero, NetSuite integration0
WorldFirst Fees

Keywords

  • 15-20 years
  • Regulated in Australia
  • Regulated in United Kingdom
  • Market Maker (MM)
  • Payment License
  • Self-developed
  • Global Business
  • Suspicious Overrun
  • High potential risk

Wiki Q&A

Mansuber007
Within 1 year

Given the available reviews and your evaluation, what is your assessment of WorldFirst's trustworthiness?

WikiFX Reply
From my standpoint as an experienced trader, WorldFirst presents a mixed picture when it comes to trustworthiness. Its regulation under Australia’s ASIC and its lengthy operational history initially gave me a sense of confidence. Having ASIC oversight has historically been a sign that a broker must adhere to certain legal and operational standards. WorldFirst’s structure also appears highly tailored to businesses and e-commerce operators, with transparent fees for most services and a focus on global payments rather than spot retail forex trading. However, my deeper investigation raised significant concerns. Notably, there are multiple user reports of sudden account locks and demands for large “risk funds” or “unfreezing deposits” as a prerequisite for withdrawing funds. These demands—such as requiring $5,000 or even $10,000 to access one’s own money—are not standard industry practice and frankly set off alarm bells for me. The difficulty users faced when trying to escalate or resolve these disputes further erodes my confidence. I am always cautious about any broker where account access can be restricted and communication is not transparent or readily available via multiple verified channels. In short, while WorldFirst is officially regulated and has some positive client feedback, the repeated, unresolved withdrawal issues reported by multiple users would make me personally extremely cautious about placing significant funds with them. For me, transparent processes and the ability to withdraw funds without arbitrary conditions are non-negotiable prerequisites for trust.
Broker Issues
WorldFirst
Regulation
08-07
United States
MarceloD
Within 1 year

Which types of trading instruments does WorldFirst offer, such as forex, stocks, indices, cryptocurrencies, or commodities?

WikiFX Reply
As an experienced trader, I’ve learned to scrutinize each broker’s core offerings and regulatory footing before considering them for either personal or business use. With WorldFirst, what stands out most clearly from my research and review is that their platform is not structured as a typical multi-asset trading environment. WorldFirst specializes in business-centric services, primarily geared towards international payments, currency exchange solutions, and multi-currency accounts. While they are regulated by ASIC in Australia and previously had FCA approval in the UK (though that status appears to be lapsed or exceeded), their focus is almost exclusively on cross-border payments, spot and forward FX contracts, and risk management tools aimed at SMEs and e-commerce operators. I was unable to find any evidence that WorldFirst offers trading in stocks, indices, cryptocurrencies, or commodities. Their listed services center around exchanging and managing dozens of fiat currencies, mass payments, and integrations for streamlined business operations rather than speculative or derivative trading. For me, this makes WorldFirst unsuitable if you’re seeking leveraged CFD or multi-asset trading; it simply doesn’t cater to that market. In summary, WorldFirst’s offerings are limited to forex in the context of business payments and do not extend to the broader spectrum of instruments like equities, indices, or crypto. This distinction is important to understand so traders like myself can match our needs with the appropriate provider.
Broker Issues
WorldFirst
Platform
Leverage
Account
Instruments
08-04
United States
Ashraf Shahhat
Within 1 year

Can I trust WorldFirst as a reliable and secure broker for trading?

WikiFX Reply
As a trader who places a premium on regulatory oversight and platform transparency, I took a close look at WorldFirst. They are regulated by ASIC in Australia, which certainly adds a layer of credibility for me. The fact that they have over 15 years in operation and offer clearly outlined, capped fees is reassuring, especially for those who frequently handle international payments. However, my confidence became mixed after examining user experiences. I noticed multiple withdrawal complaints, specifically accounts being locked and demands for additional “risk fees” before funds would be released. This is deeply concerning. In my experience, any broker that restricts withdrawals or asks for unexpected payments after depositing or trading deserves extreme caution. Moreover, while WorldFirst is positioned as a B2B payment solution with robust features for cross-border commerce rather than classic forex trading, their business focus might not perfectly suit individual traders like myself. The UK payment license is also marked as “Exceeded,” which means I have to question the ongoing reliability of their regulatory status outside Australia. For me, strong regulation is only as meaningful as the broker’s conduct toward client funds in practice. Based on what I’ve learned, I can’t ignore the consistent red flags about fund access. Despite a seemingly strong regulatory backbone in Australia, if I were considering placing significant capital, I’d proceed with considerable caution and consider alternatives with flawless withdrawal histories and clearer individual trading support. For me, full trust requires not only regulation but also proven client fund security in practice.
Broker Issues
WorldFirst
Regulation
08-02
United States
Bhavani Durga K
Within 1 year

How do the different account types provided by WorldFirst compare to one another?

WikiFX Reply
Drawing directly from my experience as a trader and after careful research into WorldFirst, I found that their service model is quite distinct from most retail forex brokers. WorldFirst does not offer the typical tiered trading account types that many forex traders might expect, such as standard, ECN, or VIP accounts. Instead, the accounts are designed primarily for businesses, providing what they call “multi-currency accounts” intended to streamline cross-border payments, currency conversion, and business funding needs. For me, this means the comparison is less about different trading account levels and more about the integrated functionality offered to global SMEs. The main offering—World Account—allows users to hold, send, and receive payments in over 20 currencies with no ongoing maintenance fees. Features like marketplace collection, client invoicing, mass payments, and integration with tools such as Xero or NetSuite are geared toward operational efficiency for companies, not trading flexibility for individuals. From a risk management perspective, while the platform advertises capped and transparent fees—which can provide cost clarity—there have been several user complaints about account holds and withdrawal difficulties, citing requests for additional funds to unlock accounts. This raises a cautionary flag for me, especially when dealing with substantial sums. Ultimately, if you’re seeking a traditional forex trading experience with varied account options, WorldFirst’s business-focused model may not align with what most retail traders need. Their offering serves international payment and business FX needs, and traders should approach with measured expectations and always prioritize security and regulatory compliance.
Broker Issues
WorldFirst
Leverage
Account
Platform
Instruments
08-01
United States
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